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Presentation

The  Altiplano region Brand  is part of the UN Club made up by EUROPEAN Territorial Brands, which are all united under a common image : RURAL QUALITY

This club is managed by leaders of all existing  Territorial Quality Brands, guaranteeing an active and enriching participation , which involves the collaboration of different territories, and many organizations from both public and private sectors.

The RURAL QUALITY CLUB will enable our companies and organizations to become part of a network of territories working together to achieve a greater visibility of the rural world, giving companies a higher level of competitive power, with an inclusive and participatory approach .

The Altiplano región, your heritage is the quality brand  that distinguishes the best products and services in the regions of Baza and Huéscar.  It is a symbol that applies to all productive sectors representative of the Altiplano region, with a special attention to  the tourism, food and heritage sectors.

This distinctive sign highlights  above all the local nature of our products and services , placing them geographically and informing consumers of the unique characteristics of these productions related to: weather conditions , altitude, production processes, indigenous raw materials , patrimonial heritage and traditional know-how .

THE BRAND IS:

  • A QUALITY SIGN for your company
  • A label which guarantees the good performance in managing your organization
  • AN ADDED VALUE for your products
  • A quality seal which guarantees that your products have passed external inspections
  • A COMMITMENT TAKEN WITH YOUR REGION
  • The Brand as support to the local character of our productions
  • A COLLABORATION NET WITH OTHER COMPANIES IN THE ALTIPLANO REGION
  • The brand is a meeting point which enables the exchange of information and the coordination among companies